Sign
Up for The Next
PEAK Training Profits Camp!
For
Fitness Directors and Health Club Operators
In
Fort Lauderdale, Florida
May
12 - 14, 2005 (SOLD OUT!)
New
Date Added: July 14 - 16, 2005!
The New Paradigm - It's Your Turn!
Over the past year I’ve shared,
in select events, what I’ve called “The New Paradigm” for
health club operation in the 21st century. If
I told you the feedback I received was phenomenal, I’d be
understating it. Over the past twenty years I’ve developed
an operating strategy that allows a health club of any size,
ranging from an 800 square foot personal training studio to
a 30,000 square foot multi purpose club, to dramatically increase
profitability, member satisfaction, and potential for growth.
It's not that I'm so smart. The New Paradigm evolved from
my making every mistake in the book, and continuing to question
and search for "a better way."
Today, the difference between the operating strategy I've
developed and that which stands as the existing "paradigm"
is staggering. In an industry where owners must constantly
react to stay afloat, it allows you to begin a steady and
consistent increase in revenues, and best of all, one that
transfers directly to the "profits" margin.
In October of 2004 I introduced
this strategy, in greater depth than ever before, to kick
off what I believe will be an industry-wide phenomenon over
the next two years. In 2005, I will conduct two of these Profits
Camp workshops, each one open to only 12 clubs or organizations.
Attendees spend 3 days with me in Fort Lauderdale, Florida
for what promises to be a career-altering event. If you are
a health club operator who oversees fitness and/or selling,
or if you are a fitness director in charge of a staff of personal
trainers, you don't want to miss this. It can put you right
on the cutting edge, not only of delivering results to members
at an astounding level, but of taking profitability into a
realm previously unseen. Best of all, you'll do this ethically
with an operating system ideal for the 21st Century.
Here’s a piece of what the New
Paradigm allows for:
- Personal Training can rival
membership sales in monthly revenues
- Sales people can be an option,
and thought of as an additional “outreach” profit center
- A risk-free unconventional promotion
brings a never-ending stream of qualified prospects through
your door
- There is an unbreakable bridge
between sales people and fitness professionals
- Personal Trainers can happily
earn $35,000 - $80,000 as health club employees and contribute
significantly to the bottom line
- Personal Training payroll can
be reduced to next to nothing
- Personal Trainers feel respected
and valuable
- Personal Trainers significantly
contribute not only to training revenue, but to enrollment
- Members are consistently thrilled
and referral business soars
- You can guarantee results without
any apprehension
- You get paid, not only for selling
memberships, but for thrilling members
- Profit centers operate as "businesses
within a business" and each has its own clearly definable
bottom line
That brief list doesn't even begin
to illustrate the power of this 3-day camp. You'll fly to
Fort Lauderdale on May 11th so we can begin promptly at 9
AM on May 12th. At the Wyndham Resort in Bonaventure (West
Fort Lauderdale), I'll teach you the complete strategy, walking
you through the process of making the transition. By the end
of the first day you'll completely understand, conceptually,
how to make your fitness machine a profit machine. The following
two days it's hands on. You'll spend the rest of the time
with me and my staff, seeing, at all different levels, how
the new Paradigm works. This isn't theory or hyperpole. You'll
be in the club, you'll go through the revolutionary selling
process (I know "revolutionary" is overused, but
I assure you, you'll be blown away), a process the eliminates
doubt, apprehension, and sales resistance completely. You'll
witness the tools that compel people to commit to a personal
training program. You'll understand how you can make training
affordable for anyone. This 3 day camp is no-holds-barred.
You can speak to my employees, my members, my managers, and
my operating partners. You'll walk away with an entirely new
perspective, and best of all, you'll be ready to begin the
most vital shift your facility has ever seen.
No more than two people from each
company can attend, so there will be only between 12 and 24
people in attendance. The registration will be $3000 for the
first person, $500 for the second, and I guarantee it will
pay for itself ten times over within the first 90 days of
implementation.
Profits Camp will sell out. Don't
hesitate. Typically, I'd charge $9,000 for 3 days of consulting,
and you wouldn't learn a fraction of what this intensive camp
will teach. For only $2500, you can master "The
New Paradigm." Use the form below to register, or
call Holly at 561 204-2014.
Note: We will not accept more than
one club from any city so that all participants are non-competitive.
It's first come first served!
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Phil Kaplan
Phil Kaplan's Fitness Associates
3132 Fortune Way, #D-1
Wellington, Florida 33414
561 204-2014
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