A persuasive essay by Phil Kaplan
This is written with a single purpose
in mind. To persuade you to give my program a try. I want
to make certain all visitors recognize that my website is
primarily informational, and outside of the Online
Superstore, which is purely for commerce, this essay is
uncharacteristic of what you'll find at my site. If you don't
want to feel as if you're being "sold," if articles
that are written to put a product into your hands offend you,
go to the Site Menu or the Update
Menu and you can find hours worth of material without
mention of any product or program. I wrote this essay for
those who are unsure, indecisive, or uncomfortable about their
bodies and are cautiously seeking the best path of improvement.
I wrote this for those who continue to fall for programs and
products that fail them and are apprehensive about trying
yet another. TRANSFORM! is a solution, I back it up with an
unconditional money back guarantee, and I want people to at
the very least to know a single action can change their lives.
If you're still with me . . . you've taken the first step.
Let me tell you about the program.
1996 I released my TRANSFORM! Program and in the 6
years that followed, over 40,000 people transformed their
bodies and their lives. Since then I simply say, "more
than 40,000" as the numbers continue to escalate steadily.
If you've attended
a seminar of mine within the last year, you've seen the opening
video. It features testimonial comments and footage of 24
people who have completely reshaped their bodies . . . following
the TRANSFORM! program. When people call in my radio show
and preface a question with "I'm in Week #11,"
they're referring to my TRANSFORM! program. When someone brings
a before and after photo to one of my appearances to show
me, more often than not the change was the result of following
TRANSFORM! When personal fitness trainers from around the
world call to tell me how beneficial my program was in helping
them deliver results to each and every one of their clients,
they're talking about the TRANSFORM! program. When TV anchor
people and radio morning show hosts mention the fat they've
lost on my programs, they're referring to my TRANSFORM! program.
I've released new books and programs since 1996, they all
complement each other and I haven't yet seen any program in
existence that comes close to TRANSFORM! in the volume of
information, the presentation of that information, and the
complete clarity it delivers.
I have a virtual arsenal
and after photos, a handful included on this page.
I have celebrity testimonials.
I have quotes from ordinary
people raving about how dramatically their lives were altered.
My intention here is not to overwhelm you with testimonials,
not to create a page that mimics the ads for the fat burners
and other non-solutions, but rather to briefly, without clever
marketing ploys or advertising twists, spell out a few of
the attributes of TRANSFORM! in the hope that if you haven't
yet found the fitness or weight loss result you've desired,
you'll take the next step and give the program a try.
incorporates some complex principles, but they're explained
and delivered in very simple terms. The human body has an
innate ability to adapt to the conditions it's placed under
and when we discuss a positive physical transformation, we're
really referring to a beneficial adaptation.
When you throw a new
stimulus at the body it begins to change to attempt to meet
the demand or the workload. When you challenge your body with
resistance the muscles become stronger. When you require your
body to access more fuel it can tap into fat stores.
The challenge in many
exercise programs lies in their neglect of a concern for continuous
adaptation. When the body does adjust to a stimulus, the change
ceases. You hit what is commonly referred to as "the
is a 17-week program which uses a concept I've coined
"Cycle Training." It takes you through four
distinctive phases. In each phase you make simple changes
in the way you eat and the way you exercise and just before
the body decides to stop changing, you shift into a new phase
to keep progress ongoing and consistent.
The first four weeks
of the 17 week program I've called, The Four Week Scramble.
I developed this concept in the late 1980's working with competitive
athletes and Muscle & Fitness magazine published it as
a "plateau buster." That was a part of the evolution
of TRANSFORM! I learned that I can take athletes, who are
extremely conditioned and are having difficulty improving,
and cut them way back on their exercise, have them commit
to brief unconventional exercise sessions, and in four weeks
of gradual progression, I can facilitate a shift that allows
their bodies to improve. I've since adjusted the strategy
and the Four Week Scramble, beginning with only 12 minutes
of exercise a day, is an incredible kick-start to boost metabolism.
the first Four Weeks, you shift into the Strength &
Growth Phase. I know the terminology is intimidating to
those who seek exclusively weight loss, but it's important
to understand, the addition of muscle tissue . . . just a
bit of muscle tissue . . . is enough to significantly increase
caloric burn and prime the body for the Fat Liberation phase
to come. The Strength & Growth phase lasts two weeks and
you'll notice as your body starts to change, tasks become
simpler, the workouts more enjoyable.
After the two Strength
& Growth weeks (even if the goal is muscle growth, you'll
limit the phase to two weeks to prevent overtraining) you
enter the Muscle Shaping and Endurance Phase. Here's
where you literally begin to sculpt your body.
In Week 13 you enter
the Fat Liberation Phase. Resistance training sessions
employ yet a new strategy and they're combined with nutritional
shifts that allow you to consistently liberate and burn stored
By Week 17, not only
do you see and feel an astounding change, but you completely
understand. You know how to keep the improvement continuous.
Whether the goal is to look better in a bathing suit or to
take the stage in a bodybuilding competition, TRANSFORM! empowers
you to become the master of your body composition.
The 21st Century
In 2005, after conducting
a seminar tour and meeting tens of thousands of people seeking
physical change, I learned that the marketplace changed significantly
since 1996 and decided it was time for a program update. I
also learned . . . VCRs and audiocassette players are, as
one 19-year-old seminar attendee told me, "from the stone
age," so the "new
TRANSFORM!," subtitled, "The Fitness Masterpiece,"
now has moved into the 21st century with new information,
slight improvements in the already-effective program, and
DVDs and audio CDs.
What Does the Program
program includes the same manual I use with my personal clients
who go through the program. It includes clear explanations,
detailed exercise regimens, exercise illustrations, and physique-altering
nutritional guidelines (click
here for table of contents). The 17 weeks are laid out
in a very very simple format requiring that for the exercise
regimen you access only
one page per week. There are also detailed
explanations for individuals who want in-depth knowledge
of the transformation process beyond simply following the
routines. The program is designed to deliver information in
bits and pieces over the entire 17 weeks, making the information
understandable and allowing you to integrate new principles
before moving on to yet a new idea.
You begin by watching
a 3-hour seminar on DVD (two DVDs), which is equivalent to
sitting in the front row at one of my Breakthroughs seminars.
After you watch the DVDs, you "get it." You understand,
at least conceptually, how this change is going to take place.
Then you begin a series of audio CDs (14 in all). The manual
tells you when to listen to each CD. It's as if each week
I show up in your CD player to coach and to guide you, and
to empower you with the information you'll need to pursue
the next phase of the program.
I may, at times, tell
you not what you want to hear, but what you need to hear in
order to ensure a positive physical change. You will need
to exercise and at times the workouts are challenging. You
will need to make changes in the way you eat. The good news
is, all of the workouts can be done at home if you choose
with nothing more than a pair of dumbbells. You will not starve
yourself, in fact, you may eat more than you anticipate even
now. Best of all, there's the once-a-week cheat day during
which nutritional rules are out the window.
If you're apprehensive,
I don't blame you.
I know you've read
come-ons from all sorts of nutritional and exercise gurus.
What makes me different? Well, I'm here. I'm reachable. I
read my emails. Whether you come to my seminars or small groups,
whether you call my office or call in live on my radio
show (calls are not screened), or whether you stop by
during any of my appearances, I spend my days interacting
with people and I never hide from anyone. My career has developed
with a single mission . . . to better the lives of others.
I've had my share of battles with infomercial companies and
marketers who attempted to alter my message in quest of the
almighty dollar, and I've gone to great lengths to preserve
the trait I am complimented for most often. Integrity.
If you're still apprehensive,
that's quite all right.
Everything I do is
backed by an unconditional money back guarantee.
OK, I've given you
the straight scoop. If you're ready to give this thing a try,
order now by calling Holly at 1 800 552-1998, or you
your order online. Looking forward to hearing of your
you live in South Florida . . .
I re-released the program, I decided to take 10 people through
it myself. They'd meet with me in my Wellington (West Palm
Beach) office weekly over a 17 week period. $1200 covered
the entire 17 weeks. This was only open to 10 people and we
sold it out quickly. Based on both demand and my schedule,
I may opt to do a number of these groups over the next two
years as I find the regular contact with individuals gainining
control of their bodies highly gratifying. Now that I'm reignited
by the repetitive thrill of personally witnessing the transformations,
Small Group Workshops will be a recurring offering. My travel
schedule does limit the number of groups I can personally
conduct but I've recruited an exceptional team to assist me
when I travel. To register a $200 deposit is required to hold
a spot. If you're interested, drop me an email
and include a daytime phone number. Someone from my office
will call you to answer questions or to process your registration,
or you can call the number below. - Phil
complete program is recommended for anyone seeking to
follow the 17 weeks as the follow through and clarity are
greatly facilitated by the volume of information provided
on audio and DVD. If, however, affordabity is an issue, you
can find the 368-page 1996 TRANSFORM!
book available at my online
Superstore as well. You might want to check
out the Table of Contents of the book.
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site is designed and operated by Phil Kaplan
Phil Kaplan's Fitness is located at
3132 Fortune Way, #D1
Wellington, Florida 33414
The TOLL-FREE Product Order Line is 1 800 552-1998
The Direct Office Number is 561 204-2014
The Fax Number is 561 204-2184